ELEVATOR CONCEPTS in google sketchup and then UTed

Client 1 - Steve Jobs
main idea: 'MAC world domination'
The elevator itself is attached to the bridge; with the spheres mutating and multiplying, that is they are spreading and expanding themselves like a group of cells with a viral quality, their growth is infectious. The spheres thus emphasise the gaining of power, with the final purpose to takeover.

Client 2 - Donatella Versace

main idea: ''V' is for Versace'

exploring the notion of power through name and branding, donatalla is recognised trhough her label 'name' and it is through here she has power and influence. Her elevator thus acts as something that identifies this power, through the label and iconic 'v is for versace'. I decided in the end to not segregate versace and her clients/workers as it is when she is identified with them that she is powerful.

18 TWO POINT 't' PERSPECTIVES with words that allude to relationships with power

1. ammunition
1. perspective 1. solitary

1.perspective 2. marginalisation

2. convergence
2. perspective 1. gendered
2. perspective 2. institution
3. monopoly
3. perspective 1. secular

3. perspective 2. system

4. oligarchy

4. perspective 1. dictatorship

5. merger
6. interplay

MASHUP ARTICLE exploring a distinctive and significant approach to the idea of power

In a world of entrenched megaliths that try to dictate our tastes, Nine Dragons Paper floated on a suite of superior luxury, an eloquent symbol of the new China.

Steve Jobs (called mercurial, egomaniacal, a micromanager) was the technical genius behind China's largest paper recycling business which is but a sumptuous cultured chaos of partying with the triple A-list crowd revered by tech and design geeks. But don't let the black mock turtleneck and denim trousers fool you, the great countercultural icon specializing in scrap paper has a corrupt and controlling pathology.

Sweep into the grand entrance foyer of the designer’s Milan salon, which exploits the system's fault lines and is constructed to sustain its monopoly.

Complete with a dollopissimo of Donatella’s va-va-va-room; the canny recycling reform, and its subsequent growth, is stunning.

Its eclectic evolution, like modern art and classic furniture holds up half the sky.

The paper and board mill is transported into a tranquil opulent oasis of neoclassicism and modern art which affirms its essential purpose of dictatorship.

Jump out of airplanes or traipse around Africa with bundles of cash, looking for spiritual enlightenment; here there is nil.

REFERENCES

Donatella Versace

Article: The house of Donatella – Australian Women’s weekly, October 2007, p.256 - 260

Zhang Yin

Article: ‘Thanks to Mao, Zhang Yin’s a billionaire’

http://www.guardian.co.uk/commentisfree/2006/oct/15/comment.china

Steve Jobs

Article: ‘Steve Jobs’ from the 2008 TIME 100 builders and titans

http://www.time.com/time/specials/2007/article/0,28804,1733748_1733758_1736089,00.html

IMAGES FROM UT2004 environment

SELECTED SET OF PERSPECTIVES TO DEVELOP AS PATHWAYS IN 3D using UTed

18 ONE POINT '+' PERSPECTIVES with words that allude to relationships with power

1. interplay
1. perspective 1. ammunition
1. perspective 2. merger
2. faction
2. perspective 1. solitary

2. perspective 2. dictatorship
3. secular
3. perspective 1. marginalisation

3. perspective 2. convergence
4. monopoly4. perspective 1. gendered
4. perspective 2. institution
5. oligarchy 5. perspective 1. system
5. perspective 2. corrupted 6. politics
6. perspective 1. destabilised 6. perspective 2 - equality

and finally... UTed Map for Exp.2 The EDGE