Monday, May 19, 2008


ELEVATOR CONCEPTS in google sketchup and then UTed

Client 1 - Steve Jobs
main idea: 'MAC world domination'
The elevator itself is attached to the bridge; with the spheres mutating and multiplying, that is they are spreading and expanding themselves like a group of cells with a viral quality, their growth is infectious. The spheres thus emphasise the gaining of power, with the final purpose to takeover.









Client 2 - Donatella Versace
main idea: ''V' is for Versace'
exploring the notion of power through name and branding, donatalla is recognised trhough her label 'name' and it is through here she has power and influence. Her elevator thus acts as something that identifies this power, through the label and iconic 'v is for versace'. I decided in the end to not segregate versace and her clients/workers as it is when she is identified with them that she is powerful.





1 comment:

Deepika.Ratnaraj said...

nice work on th elevators. i like versace one the most...but the jobs one is good too
although it looks unrealistic..it is also very imaginative and creative..hence interesting.